Industrial Design is in my heart
I am an industrial product developer with over 15 years of experience, specifically in luxury female accessories and handbags design. I am proficient in web design, visual identity systems, and industry standard design software. my experience has allowed me to gain a deep understanding of identified target markets and the importance of brand awareness and identity. i am an excellent communicator on a professional and personal level.
As a freelance designer my job is to put your ideas into a product .
2018 - 2020
2017 - 2018
2016 - 2016
DECOWRAPS
Bogota/ Miami/ Aalsmeer
Packaging Designer
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Designing packaging and bringing various product ideas to life for various types of flowers and potted plants Industry
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Design packaging solutions primarily using corrugated carton for flexo production
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Produce ready-to-manufacturer designs implementation overseas
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Produce creative designs that represent the very latest trends
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Creating graphics adaptables for flexography
FREELANCE DESIGNER
Bogota/ Colombia
Brand Designer
Handbag Designer
Graphic Designer
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Create a whole collections of bags that match the Shoes of Hector Rodriguez Recognised Shoes's Colombian Brand
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Help small and big Companies to make their ideas come a reality
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Design and make handbags for high profile clients
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Built brad identity for start ups
KIDDICORP
London/ UK
Product & Packaging Designer
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Design different products specifically for new mothers
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Develop graphics and packaging for new and existing products
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Design a ranch of chaging bags for professinal woman for tesco
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In charge of making presentations specifically aimed at new customers and to pitch new products to senior management
2013 -2015
2011 - 2013
2008 - 2010
SB LUXURY HANDBAGS,
Bogota/ Colombia
Head Designer & Owner
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Followed market trends to develop collections
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Sourced the best materials and labour to produce the product and managed the production schedule
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Regularly worked independantly and with partners to produce high quality content in order to create a coheasive brand
INTERNATIONAL RESEARCH NETWORKS
London/ UK
Director of Design
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Interpreted project briefs in order to create designs which appeal to the target market
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Created coheasive brand identities across a multitude of different platforms
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In charge of a team of designers, who received instruction, feedback and encouragement to reach strict deadlines
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Making sure that company content was up to date, working closely with other departments to ensure that public information was clear and correct
SMART TEAM SOLUTIONS,
Bogota/ Colombia
Public Relationships Manager
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Find new clients and help them achieve their goals with the Company
Formal Education
1996 -2001
2007 - 2008
2009 - 2011
UNIVERSIDAD DE LOS ANDES
Bogota/ Colombia
BACHELOR DEGREE: Industrial Designer (5 YEARS)
UNIVERSITE OF ROUEN
Rouen/ France
SPECIALIST DEGREE: Packaging Designer (1 and half YEARS)
UNIVERSIDAD JAVERIANA
Bogota/ Colombia
SPECIALIST DEGREE: International Business Management (2 YEARS)
Skills
Computer Skills: Proficient in Illustrator, InDesign, Photoshop, Corel Draw, Rhino | Rhino Gold, Microsoft Software (word, Excel & power point) confortable using MC or PC
Language Skills: Spanish (mother language)
French (fluent)
English (fluent)
Handcraft Skills: Hand sketching, hand and machine sewing, paper prototypes and volumes, Handbag samples
People Skills: Ability to work as a team player, Experience working with and communicating with factories and partners, Commercially aware and be able to communicate at all level