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Industrial Design is in my heart

 I am an industrial product developer with over 15 years of experience, specifically in luxury female accessories and handbags design. I am proficient in web design, visual identity systems, and industry standard design software. my experience has allowed me to gain a deep understanding of identified target markets and the importance of brand awareness and identity. i am an excellent communicator on a professional and personal level.

 

As a freelance designer my job is to put your ideas into a product .

2018 - 2020

2017 - 2018

2016 - 2016

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DECOWRAPS

Bogota/ Miami/ Aalsmeer
Packaging Designer
  • Designing packaging and bringing various product ideas to life for various types of flowers and potted plants Industry

  •  Design packaging solutions primarily using corrugated carton for flexo production

  • Produce ready-to-manufacturer designs implementation overseas

  • Produce creative designs that represent the very latest trends

  • Creating graphics adaptables for flexography

FREELANCE DESIGNER

Bogota/ Colombia
Brand Designer
Handbag Designer
Graphic Designer
  • Create a whole collections of bags that match the Shoes of Hector Rodriguez Recognised Shoes's Colombian Brand
  • Help small and big Companies to make their ideas come a reality

  • Design and make handbags for high profile clients 

  • Built brad identity for start ups

KIDDICORP

London/ UK
Product & Packaging Designer

 

  • Design different products specifically for new mothers

  • Develop graphics and packaging for new and existing products

  • Design  a ranch of chaging bags for professinal woman for tesco

  • In charge of making presentations specifically aimed at new customers and to pitch new products to senior management 

2013 -2015

2011 - 2013

2008 - 2010

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SB LUXURY HANDBAGS, 

Bogota/ Colombia

Head Designer & Owner
 

  • Followed market trends to develop collections

  • Sourced the best materials and labour to produce the product and managed the production schedule

  • Regularly worked independantly and with partners to produce high quality content in order to create a coheasive brand

INTERNATIONAL RESEARCH NETWORKS

London/ UK

Director of Design

  • Interpreted project briefs in order to create designs which appeal to the target market

  • Created coheasive brand identities across a multitude of different platforms

  • In charge of a team of designers, who received instruction, feedback and encouragement to reach strict deadlines

  •  Making sure that company content was up to date, working closely with other departments to ensure that public information was clear and correct

SMART TEAM SOLUTIONS,

Bogota/ Colombia

Public Relationships Manager

  • Find new clients and help them achieve their goals with the Company

Formal Education

1996 -2001

2007 - 2008

2009 - 2011

UNIVERSIDAD DE LOS ANDES 

Bogota/ Colombia

BACHELOR DEGREE: Industrial Designer (5 YEARS)

 

UNIVERSITE OF ROUEN

Rouen/ France

SPECIALIST DEGREE: Packaging Designer (1 and half YEARS)

UNIVERSIDAD JAVERIANA

Bogota/ Colombia

SPECIALIST DEGREE: International Business Management (2 YEARS)

Skills

Computer Skills:  Proficient in Illustrator, InDesign, Photoshop, Corel Draw, Rhino | Rhino Gold,                                                                                            Microsoft Software (word, Excel & power point) confortable using MC or PC

Language Skills: Spanish (mother language)

                                                French (fluent)

                                                English (fluent)

Handcraft Skills: Hand sketching, hand and machine sewing, paper prototypes and volumes, Handbag samples

People Skills:        Ability to work as a team player, Experience working with and communicating with factories and                                                        partners, Commercially aware and be able to communicate at all level

​© 2019 by SANDRA BARENO